She shot to stardom in ITV2 reality show The Only Way Is Essex, and now Amy Childs is branching into fashion.

Famed for her 'vajazzling' skills - a beauty treatment which involves decorating intimate areas with jewels - and 'Well Jel' catchphrase, the 22-year-old has just unveiled the Amy Childs Collection at BANK.

It is the latest venture for the budding entrepreneur, who has opened her own salon and boutique in Essex since leaving TOWIE in 2011, and also has her own range of beauty products, perfume and fitness DVD.

The red head is a regular face on TV and has her own column in New! magazine.

To mark the launch of her fashion collection, Amy will be dropping into Bluewater's BANK store at noon on Saturday, April 27, to meet fans and sign autographs.

For information visit www.bankfashion.co.uk.