SPONSORED EDITORIAL

Amazon has begun rolling out special deals as the build up to the big Prime Day sale continues but customers must stay vigilant so they don't miss out.

Prime Day deals will not be exclusive to the summer sale's 36-hour window on Monday, July 16, meaning items that will be on offer can be monitored and tracked through Amazon's Wish List.

The Watching List essentially allows customers the option to add an item that they are interested to a list. They will then get notified when a deal for that chosen item goes live.

The Prime Day sale is bracing for a huge rush by bargain hunters scavenging through hundreds of deals and discounts on the online retailer's website. Creating a Watch List and keeping tabs on any deals by visiting Amazon regularly appears the only way not to miss out.

Some of the upcoming lightning deals that have already been flagged on Amazon including up to 40% off Eve memory foam mattresses.

Amazon is also urging its customers to look even further ahead following its recent Christmas Wish List 2018 event. Amazon's Wish List allows customers to select items from its website and store them in a Save for Later list.

Some people use this feature to store items they are considering buying in the current shopping session. Others create Wish Lists to send to friends and family to give them gift idea.

You can keep up-to-speed on the upcoming deals by visiting Amazon's today’s deals page.