Holly Wilson, is taking the fashion world by storm. Known to her millions of TikTok followers as Dollyholly86, Holly has built a reputation as a plus-size fashion icon and content creator.

The 38-year-old style icon from just outside London exudes infectious confidence, sharp wit, and irresistible charm, making her a living embodiment of fashion and self-assurance.

And in 2025, she’s ready to revolutionise the way plus-size women see themselves in the mirror and beyond.

With 2 million followers hanging onto her every word and outfit, Holly’s TikTok account has become a go-to destination for style inspiration. Whether she’s flaunting a statement blazer or twirling in a bow-adorned mini dress, her videos radiate self-love and empowerment.

"If I could date myself, I would," she jokes, and it’s easy to see why.

Holly’s unapologetic embrace of her body and her style is magnetic, drawing viewers in and inspiring them to reimagine their own wardrobes.

When asked what sparked her journey into fashion content creation, Holly credits her TikTok shop origins.

“When I started becoming a TikTok shop seller, I started off selling clothing—just the odd jumper here and there, and then the odd dress. I then started working with SHEIN, and it grew from there,” she explains.

What began as a side hustle blossomed into a full-blown passion as positive comments rolled in. Women from all walks of life began reaching out, sharing how Holly’s posts had changed their lives.

“I helped them find their style and grow in confidence,” she says. “That’s when I knew this was my calling, and I’ve absolutely fallen in love with fashion since.”

So, what’s on the horizon for 2025? Holly predicts a resurgence of flared leggings and vibrant colours.

“As a plus-size woman, I know we often shy away from anything other than black,” she says.

“But I think it’s time for boldness and brightness. Confidence comes from standing out, not blending in.”

Holly also emphasises the importance of finding the perfect fit, which can be a challenge for plus-size women.

“The hardest thing for me is finding anything that fits my arms. I often have to size up one or two sizes for blazers, and then belt them to keep the look in proportion.”

When it comes to brands, SHEIN holds a special place in Holly’s heart.

“They’re extremely size-inclusive,” she says. While sizing can sometimes be inconsistent, she appreciates the brand’s commitment to offering options for every body type. Holly’s shopping philosophy prioritises comfort, too.

“Comfort is key,” she says.

“I always look at the material first. If it’s not stretchy, it’s not coming home with me—unless I love it enough to size up.”

Holly’s must-have items for 2025 include tights, lounge sets, and blazers—staples that effortlessly blend style and comfort. Her go-to outfit for feeling fabulous? A mini dress with a bow, paired with tights and either chunky boots or mini heels.

“I’m obsessed with bows,” she admits. “They’re feminine, fun, and make a statement.”

For plus-size women unsure about their style, Holly’s advice is simple yet transformative:

“Find your niche. Emphasise what you love about your body. If you have great legs but don’t love your tummy, show some leg and wear peplum tops or dresses to flatter your figure.”

TikTok, Holly believes, has been a game-changer for plus-size fashion.

“It’s opened up so many doors,” she says.

“Back when I was a teenager, all we had were catalogue pictures. Now, TikTok allows us to see plus-size women trying clothes on, reviewing them, and sharing tips in real-time. It’s incredible to see women showing off their amazing shapes and styles.”

Holly’s journey is a testament to the power of self-confidence and the impact of representation. She walks through life like a runway, each outfit a statement of empowerment. Her fashion choices aren’t just clothes—they’re messages to the world and to the women who follow her.

“If I could leave one message,” she says, “it’s to wear what makes you feel like the most confident version of yourself.”