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Described as Iceland's bigger little brother, the store selling food and homeware, has finally opened its doors in Sittingbourne.
Promising visitors 'a new way to shop' with frozen, chilled, fresh and branded groceries all at great value prices, the new store is now open at Spring Retail Park.
Doors open at 8am Monday to Saturday and at 10am Sundays and visitors will be able to stock up and save with Big Deals, which is large and cheaper packs of everyday family
favourites from brands including Heinz, Pepsi and Capri-Sun, Big Packs to help large family shops last longer or get their hands on ranges from famous names including Slimming
World, Millies and Pizza Express.
As part of the Iceland Foods group, The Food Warehouse has also committed to become plastic free on its own brand packaging by 2023.
Sustainability is high on its priorities and they have also committed to becoming the UK’s first retailers to stop using palm oil in their own brand products by the end of 2018.
The store's other main goal is to make the life of the busy family cook simpler through a range of frozen, chilled and fresh meal options all designed to feed a family in minutes.
But alongside appealing to people looking for quick and easy meal solutions, small businesses are set to find the Big Deals and Big Packs ideal if looking to buy in bulk.
And fitness fanatics are also expected to be sprinting into store with a variety of lean and affordable proteins and produce on sale.
The Food Warehouse also boasts the largest frozen fish monger range in the UK - selling everything from seabass fillets and scallops to sea bream and squid.
And with summer now on the horizon, The Food Warehouse is coming to Sittingbourne at just the right time.
Its summer barbeque range is offering everything from barbecues and utensils to a full range of frozen food perfect for al fresco dining, while garden and solar lighting including
hanging bulbs and lanterns together with kids garden toys, paddling pools, water games and bubble machines will ensure every outdoor party is sizzling this summer.
To learn more about The Food Warehouse and how it can make your life that little bit easier visit www.thefoodwarehouse.com