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In Mexican culture, Dia de los Muertos or Day Of The Dead is an important annual gathering for families and friends to honour the memory of loved ones who are no longer with them.
The three-day celebration, which begins on October 31, traditionally involves adorning graves and specially constructed altars with sugar skulls, flowers and other gifts with special significance to the departed.
This fiesta of remembrance provides a vibrant and poignant backdrop to Jorge R Gutierrez's fantastical computer-animated fable about three friends, who discover there is love after death.
The Book Of Life razzle dazzles our eyes, especially in 3D, cramming as much retina-searing colour and detail as possible into each frame.
Co-writer Douglas Lansdale adds plentiful humour to offset the film's air of tragedy including a chorus of singing nuns and a waspish grandmother, voiced by Grey DeLisle, who scene-steals with every purse-lipped outburst.
Museum tour guide Mary Beth (voiced by Christina Applegate) leads a group of unruly schoolchildren through an exhibition about Mexican folklore.
She leads the whippersnappers to a chamber that houses the fabled Book Of Life and recounts one particular story, which unfolds in the town of San Angel on the Day Of The Dead.
Rival gods La Muerte (Kate del Castillo) and Xibalba (Ron Perlman) agree a wager on the resolution of a love triangle involving two boys, Manolo (Diego Luna) and Joaquin (Channing Tatum), who are both in love with their friend Maria (Zoe Saldana).
La Muerte, ruler of the Land of the Remembered, believes that sensitive Manolo will get the girl and realise his musical ambitions rather than take up the mantle of his matador father (Hector Elizondo).
"Music is not a profession fit for a Sanchez bullfighter!" rages the old man.
Meanwhile, Xibalba (Ron Perlman), ruler of the Land of the Forgotten, selects courageous Joaquin as his champion and secretly boosts the young man's chances with an enchanted medal of protection.
When the time finally comes for Maria to choose between her suitors, conniving Xibalba attempts to influence her decision to ensure he wins the bet.
The Book Of Life inhabits a macabre universe that Tim Burton has made his own but director Gutierrez and his team of animators opt for a more jaunty, upbeat tone enhanced by a bouncy soundtrack replete with cover versions of Elvis Presley, Radiohead and Rod Stewart.
"What is it with Mexicans and death?" asks a goth kid on the museum tour, somewhat tongue in cheek.
Luna and Tatum deliver lively vocal performances and Saldana essays a spunky heroine, who epitomises girl power, flanked by a cute porcine sidekick.
Action sequences are orchestrated at a brisk pace, punctuated by soaring serenades.
Gutierrez's film strikes a pleasing balance between giggles and soul-searching, tackling tricky themes of mortality, self-sacrifice and the afterlife without giving young audiences nightmares.