The makers of a new Monopoly game have been left red-faced after selling copies with the wrong picture of a Kent high street.

Early prints of the Whitstable and Herne Bay Edition of the much-loved game have been flying off the shelves since it was launched last week by Winning Moves UK.

However, eagle-eyed customers have spotted a major gaffe on the board – with an incorrect image used for Herne Bay High Street.

Instead, an image of Mortimer Street - a neighbouring road in the town home to a thoroughfare of shops - was used.

It led to bemusement online, with many poking fun at Winning Moves UK.

“Maybe they thought it was the Plaza?” joked one resident, referencing the much-hated seafront plaza which was built in Herne Bay and quickly scrapped last year.

“To be fair I guess a lot of people do think it's the High Street and not Mortimer Street,” said another, more sympathetically, while another added simply: “Whoops!”

The customised game sees the premium spaces given to Whitstable Harbour and Herne Bay Pier.

It also features Tankerton Slopes, Herne Bay Clock Tower, the Oyster Bay Trail and Wildwood Trust, which hosted the official launch on Friday.

Speaking at the event, Tara Ballard from Revival Food and Mood in Whitstable High Street said it was “a privilege” to be immortalised on the board.

She added: “Monopoly is so world-widely known so it’s quite something to be part of a community Monopoly board.”

Paul Whitfield from the Wildwood Trust said: “It’s so exciting to be on the board and to host the event.

“Just to be part of that board and that Monopoly game that everybody is going to play, is absolutely amazing.”

Simon Rees, from the Whitstable Umbrella Centre, said it was a “real boost” for the charity as they are “in the heart of Whitstable”.

While John and Gill King, of Pass Driving School, said it was an “unexpected honour to be offered the chance” to appear in the game.

The four train stations from the classic original take on a ‘travel’ theme and include Southeastern Railway, The Oyster Bay Trail and Crab and Winkle Way.

It is not the first time a Monopoly game set in Kent has gone wrong, with makers of the Canterbury Edition confusing Canterbury Cathedral with Rochester Cathedral in 2014.

Winning Moves UK, an official Monopoly maker, has produced the new board game under licence from Hasbro, a leading toy and game company.

It says it is already on the lookout for further potential Kent locations to feature in a future special edition.

Asked about the mistake on the Herne Bay and Whitstable edition, however, a spokesperson said the company is “looking into this as a matter of urgency”.